business likes to advertise failure, but when an unexpected flaw
is discovered in a new product, all businesses have to act quickly.
consumer goods manufacturer has encountered design problems with
a new product. It has issued the usual and obligatory public announcements.
It has set up a supply chain to provide franchised dealers with
the modification correctly is an essential feature of the recall
programme, however. Printed instructions could be misread, while
sending full-blown video tapes round the world is a slow and inefficient
well as its public Web presence, the manufacturer operates an
internal network - or 'Intranet' - which business partners worldwide
can access using passwords.
streaming video programme provides the solution.
Product Manager is able to talk through the issue stage-by-stage,
explaining the design features. An engineer is shown making the
the same time, a short explanatory video is added to the public
Web site. It reassures customers that everything is being done
to rectify the matter - and encourages them to contact their local
elements of the streaming video information programme are filmed,
edited and encoded within a day. The information goes live at
the beginning of Day Two.
day and a night's filming by one cameraman and a producer/sound
technician, and the streaming video programme is in the can -
all for the cost of three small adverts in a weekly Travel supplement.
it can stay on your website for as long as you like.